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Work effectively as a visual merchandiser

Unit Descriptor This unit provides an overview of the visual merchandising area of the retail industry and the skills and knowledge required to work effectively and develop a career in visual merchandising.

1 . Develop knowledge of the visual merchandising area in the retail and exhibition industries
  1. The ability to differentiate between the following retail visual merchandising components is demonstrated:

    • store planning and design

    • fixtures and fittings

    • retail image

    • visual merchandising technology

    • merchandise presentation

    • display (in store and windows)

    • the relationship between visual merchandising and retailing.

2 . Determine roles and responsibilities in a visual merchandising work environment
  1. The retail organisation structure and related departments are identified.

  2. The roles of retail organisation-based and freelance visual merchandisers are identified and compared in the context of typical specific responsibilities.

  3. Common career paths and employment opportunities for visual merchandisers are identified.

3 . Work effectively in a visual merchandising environment

  1. Notification of shift availability, non-attendance for shift given without undue delay and according to organisation policies and procedures.

  2. Staff rosters interpreted accurately.

  3. Non-discriminatory attitudes displayed when interacting with clients, staff or management.

  4. Relevant award/agreement identified and interpreted accurately.

  5. Role of employee and employer associations in industrial relations system identified and analysed.

Key CompetencyExamples of ApplicationPerformance
How can information be collected, analysed and organised?Notifying shift availability or non-attendance requires ideas and information to be communicated to others.1
How are ideas and information communicated within this competency?Information on retail visual merchandising components and awards/agreements will need to be collected analysed and organised.1
How are activities planned and organised?Identifying and interpreting awards/agreements requires activities to be planned and organised1
How are problem solving skills applied?Team work will be applied when interacting with other staff.1
How are mathematical ideas and techniques used?The use of mathematical ideas and techniques may not be required in this unit.1
How is use of technology applied?Problem solving skills may be applied when dealing with interpersonal conflict.1
How is team work used within this competency?The use of technology may not be applied in this unit.0

Range Statement

General Context

Workplace Context

Applicable State/Territory/Commonwealth regulations and legislation may include but are not limited to

Visual merchandising standards may include but are not limited to

Evidence Guide

Critical Aspects of Evidence

Competency in this unit requires that the candidate:

Underpinning knowledge and skills

Knowledge of:

Skills in:

Assessment Process

For valid and reliable assessment of this unit, evidence should be gathered through a range of methods to indicate consistent performance.

It can be gathered from assessment of the unit of competency alone, through an integrated assessment activity or through a combination of both.

Evidence should be gathered as part of the learning process.

Integrated Competency Assessment

Evidence is most relevant when provided through an integrated activity which combines the elements of competency for each unit, or a cluster of units of competency.

The candidate will be required to:

Unit WRRVM1A can be assessed with the following units:

WRRCS1B Communicate in the workplace

WRRLP1B Apply safe work practices

Evidence gathering methods

Evidence should include products, processes and procedures from the workplace context or from a simulated work environment. Evidence might include:

Resources Required